80% adoption
Design System Rebuild
Lead Design System Designer
- Revived an outdated design system that teams weren't using
- Created unified brand + UI documentation for designers and developers
Design Case Studies
Deep dives into my design process, from research to results.
Each case study shows the journey — the messy iterations, the research insights, the rejected ideas, and the measurable outcomes.
80% adoption
+25% checkout completion
Device & Subscription Flow Redesign
Design Lead
- Unified design system serving two brands with different palettes
- Legacy flow only supported device + subscription bundles
Expanded dealer network
Tyres & Spare Parts Marketplace
UX Lead
- Integrated new purchase flow for tyres and spare parts
- Connected users to larger network of Volvo-approved dealers
+25% subscriptions in 3 months
Internet Subscription Onboarding Flow
Lead Designer
- Designed Altibox's first-ever online subscription flow
- 5-step streamlined process: bandwidth → router → delivery → payment → success
+20% revenue
Brand Template System
Digital Art Director
- Preserved brand identity after acquisition by Footway Group
- Created template system for CMS, newsletter, and Instagram
+20% conversion channels adopted
UX Audit Listing and Product
Design Lead Consultant
- Brought in when Carhartt didn't trust agency's brand understanding
- Identified over-minimalism sacrificing usability for aesthetics